The Ultimate Guide to Startup Marketing

From Content Marketing, to Social Media and PR, here is a scaled down version of the ultimate

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  1. Onboardly
    From Content Marketing, to Social Media and PR, here is a scaled down version of the ultimate
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    The Ultimate Guide to Startup Marketing
    Transcript Body:
    • 1. presents The Ultimate Guide to Startup Marketing Friday, December 20, 13
    • 2. Table of Contents Foundation Social Media Startup PR ● Choosing a market ● Choosing social media networks ● Craft meaningful position statements ● Defining success ● Defining the best times to post ● Define your startup sensitivities ● Defining keywords ● Using a keyword list ● Identifying writers for a media list ● Setting core metrics ● Creating & using an influencer list ● Creating a press kit ● Estimating a conversion rate ● Setting up a blog ● Reaching out to journalist Slides 17-19 Test and Iterate Slides 20-23 Best Practices ● Creating a topic list ● Setting up analytics tools ● Sell the solution ● Knowing what content to publish ● Measuring against benchmarks ● Have a compelling story ● Guest blogging ● Brainstorming creative new ideas ● Use all your resources Slides 1-6 Slides 7-11 Slides 12-16 ● Setting a budget Content creation ● Capturing emails Friday, December 20, 13 Slides 24-27
    • 3. Startup Marketing is a Whole Different Science “Build it and they will come” doesn’t work Those overnight success stories are often the result of years of hard work. Startup marketing is challenging because of limited resources (Time, money, or talent.) Every effort, no matter how small, must be flawlessly executed. Traditional strategies don’t always work. The secret is combining the right channels: Content marketing and PR. Friday, December 20, 13
    • 4. Foundation Before you start laying bricks you need a solid foundation. Learn how to choose a market, define keywords, define success and set a budget. Friday, December 20, 13
    • 5. Choosing a Market Only a small portion of the population is interested in your product. You
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Recent Reviews

  1. shreevari2016
    shreevari2016
    5/5,
    Version: 20/12/2013
    very good knowledge for start up but what about team is missing link
  2. brainscan
    brainscan
    4/5,
    Version: 20/12/2013
    Great advices!
  3. Julchit
    Julchit
    5/5,
    Version: 20/12/2013
    Nice! Very informative and Helpful. Check out my Twitter page @Luje_D and let me know if i am doing it right. Thanks!
  4. WAKSTER Limited
    WAKSTER Limited
    5/5,
    Version: 20/12/2013
    Great presentation. All I want to add is that you should never try to do all those things on your own and when you do outsource work make absolutely sure you go for quality - you get what you pay for and cutting corners is just going to be very expensive in the long run.
  5. Hemen Parekh
    Hemen Parekh
    5/5,
    Version: 20/12/2013
  6. BePlum
    BePlum
    4/5,
    Version: 20/12/2013
    Great stuff! Thanks for Sharing!!
  7. Futurelab
    Futurelab
    4/5,
    Version: 20/12/2013
  8. Onboardly
    Onboardly
    5/5,
    Version: 20/12/2013
    @realhardman Thanks Matthew!
  9. Laja Shoniran
    Laja Shoniran
    4/5,
    Version: 20/12/2013
    Insightful and detailed thanks for sharing
  10. Sugeng Hariyanto
    Sugeng Hariyanto
    4/5,
    Version: 20/12/2013
    #nicesharing