The Candidate Experience - Risks, rewards, opportunities.

A high level overview, with speaking notes, about the candidate experience,

1/15 Documents & Tips - Sharing is our passion

Share This Page

  1. Howard Weintraub
    A high level overview, with speaking notes, about the candidate experience,
    Transcript Header:
    The Candidate Experience - Risks, rewards, opportunities.
    Transcript Body:
    • 1. The Candidate Experience Risks, Rewards & Opportunities
    • 2. Hello • Howard Weintraub • Nuuvo-B2E • Canadian Lead – Candidate Experience Awards • @howiew
    • 3. Information to cover • What is the Candidate Experience? • Why do we care? • Opportunities and Risks • Things to think about • The CandEs – Candidate Experience Awards • Panel: 2014 CandE Winners
    • 4. Candidate Experience - defined Recruiting, screening and hiring processes from the perspective of participants who, historically, have had the least amount of influence – the candidate.
    • 5. Why do we care? • Recruiters/Talent Acquisition professionals do not WANT to purposely treat candidates poorly. • It’s a result of • Resources • Time • Volume • Processes • Technologies
    • 6. ASSUMPTION A business that treats its candidates well – even those not hired – benefits in measurable ways and should be recognized…. • No data • No agreement on definition or practices about treating candidates well.
    • 7. The CandEs – Candidate Experience Awards • 2010 - Talent Board – founding non-profit of the CandEs • Completed 4th year - Inaugural awards in 2011 • All council members are volunteers • NO COST to participate - Sponsor driven • Anonymous entries • Only winners are publicized • Annual symposium (inaugurated 2014) • Benchmark and survey data provided to participants • Whitepaper published and made available for download to public.
    • 8. Benefits of a positive Candidate Experience • Re-applies • 95% would re-apply • Increased referrals • 96.9% would refer someone to apply • Boost customer affinity • Increase sales, organizational performance • 23% would increase their customer status • Enhance reputation/employer brand • Positive sharing/ambassadors • 82.3% would share with their inner circle • 50.5% would blog or socialize their positive experience • Positive spillover to employee engagement * from 2014 CandEs candidate survey
    • 9. Risks of a negative Candidate Experience • Fewer re-applies • 72.8% would NOT re-apply • Fewer referrals • > 34% would refer others • Decreased customer affinity • sales, organizational performance • 9% who are customers would leave • Diminished reputation/employer brand • Negative sharing/critics • 32% would be willing to speak out publicly about a negative experience. • Negative spillover to employee engagement * from 2014 CandEs candidate survey
    • 10. Candidate Experience Phases (Touchpoints) 1. Candidate Attraction • Research materials, available content, branding 2. Expression of Interest • Application processes, formats, technologies 3. Candidate Dispositioning • How employers inform candidates deemed “not qualified”, if at all (black hole?) 4. Candidate Evaluation • Actions and content employers use when evaluating candidates 5. Candidate Selection • How employers engage with selected candidates for offers (Onboarding)
    • 11. Characteristics to think about • Sourcing channels/methods • Valuable recruiting content • Transparency/authenticity • Setting expectations • Privacy Commitments • Length of time to apply • Asking for candidate feedback • Thanking candidate for applying • Providing status updates/feedback • Dispositioning qualified candidates • Dispositioning unqualified candidates • Applicant tracking systems • Types of screening questions • Screening & testing vehicles • Interview types & quality • Interview job relevance • Number of interviews • Onboarding methods & quality
    • 12. The CandEs – Candidate Experience Awards • The CandEs process • A competition • Provide participants with confidential and specific feedback on how they can improve their candidate experience. • Opportunity to benchmark their candidate experience against other companies • 3 steps: 1. Application to participate - thecandidateexperienceawards.org 2. Qualify 3. 3rd party candidate survey – to see what their candidates really think of their process
    • 13. Awareness and Adoption is growing fast! 250 200 150 100 50 0 2011 2012 2013 2014 71 90 138 205 5 37 64 62 North American Participation Levels Company Registrations Completed Round One Completed Round Two Winners
    • 14. Valuable, industry leading data 11,500 # Candidate Surveys 170,000+ Candidates surveyed in 4 17,500 46,000 96,000 120,000 100,000 80,000 60,000 40,000 20,000 0 2011 2012 2013 2014 # Candidate Surveys years!
    • 15. For more info about The CandEs @TheCandEs facebook.com/CandEAwards Search Groups: “Candidate Experience Awards” hweintraub@nuuvo-b2e.com 416-398-9752 @howiew
    View More