Sxsw preliminary slide deck

Sxsw preliminary slide deck

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  1. BrettACrawford
    Sxsw preliminary slide deck
    Transcript Header:
    Sxsw preliminary slide deck
    Transcript Body:
    • 1. ‘ Arts & Culture: A Sector’s Success Against the Odds SXSW Digital Interactive Proposal
    • 2. SXSW Digital Interactive Content Arts & Culture Sector Technology Mission Centric
    • 3. Facilities Customer / Donor Management HR/Personnel The Art Technology Uses
    • 4. Mission Centered Spending Arts- focused skill sets Tech growth & adaptation Shifting audience lifestyles
    • 5. Industry Opportunities Sampling • Google Glass (Smithsonian) • Interactive Experience (Cleveland Museum of Art: Gallery One) • Advanced CRM systems (Salesforce1) • Shifts in distribution models (Met in HD)
    • 6. • Fractured Atlas • Jacob’s Pillow Dance Festival • Signature Theatre NYC
    • 7. Industry Creativity outside the 1% CASE: Signature Theatre
    • 8. Industry Creativity outside the 1% CASE: Virtual Pillow
    • 9. Industry Creativity outside the 1% CASE: Fractured Atlas, Artful.ly
    • 10. Who we are: www.amt-lab.org • Arts Management & Technology Laboratory • MISSION • The Arts Management and Technology Laboratory (AMTLab) serves as an exchange, a catalyst for innovative ideas and a conduit for knowledge circulating at the intersection of arts, management and technology. • Impact: AMTLab provides current and future arts managers, technologists, and researchers with existing best practices and emerging technologies that allow for a direct impact on their work and their organization. Through online and off-line engagement, AMTLab is a resource that leads to innovative, effective and efficient integration of technology in the cultural and creative enterprises. • Values • Knowledge | Dialogue | Innovation | Rigor | Creativity • Open mindedness | Curiosity | Relevancy | Practicality
    • 11. Blog readership and engagement 37 39 14 18 0 5 10 15 20 25 30 35 40 45 Semester 1 Semester 2 AMTLab Publishing, 2013-2014 Posts Published Weeks Published • Total Posts: 76 • Average Posts/Week: 2.4 • Publication Rate: 90%
    • 12. Blog readership and engagement 9% 36% 11% 4% 15% 15% 10% AMTLab Content, 2013-2014 White Papers Research Updates Case Studies News Summaries Product Reviews Dialogues Guests Posts • White Paper Research: o Publication series o Research updates • Dialogues: o Podcasts o “What’s On Your Phone?” • Product Reviews: o Social media monitoring o Project management
    • 13. Research Scopes 2013-2014 • Data-Driven Decisions o Online analytics & ballet marketing o Spatial data analysis & public art projects • Technology for Offline Participation o Opera simulcasts o Accessibility & assistive technologies o Crowdsourced exhibitions • Online Audiences o Streaming & symphony orchestras o Digital exhibitions o MOOCs & arts education • CRM Systems & Cloud-Based Solutions o Boards & governance o Nano-nonprofits
    • 14. Research Scopes 2014-2015 Reader Poll 2014 • What technology problems do you face in your arts organization? – Insufficient funding (67%) – Not enough IT support staff (55%) • What management problems do you need technology to solve in your arts organization? – Analytics (64%) – Communication (internal) (64%) – Fundraising (55%) • What research would you like to see on social media? – Analysis tools (76%)
    • 15. Preliminary Research Scopes 2014-2015 • Fundraising in the Digital Age o When is crowd funding appropriate and what should organizations expect? o How and where can arts organizations get $ for tech capacity building? • Undergraduate Education & Arts Management o How are we preparing artists to face the field? o What industry wide issues are symptoms of poor preparation? o Possibility for case study or partnership with CFA • Technology on a Budget – Blogging Track o Investigation of SaaS solutions which can empower organizations and save costs. o Where can collaborative workspaces serve the arts? Options and practices. • Effective Uses of Social Media o What does effective use of social media look like for arts organizations? o How does an organization determine which platforms to use, and how is it staffed?
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