SXSW Latinas as New Leaders in Technology and Innovation

SXSW Latinas as New Leaders in Technology and Innovation

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  1. Byrdie FrancoRocha
    SXSW Latinas as New Leaders in Technology and Innovation
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    SXSW Latinas as New Leaders in Technology and Innovation
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    • 1. Byrdie Franco-‐Rocha | Laura Donnelly Gonzalez | Rebecca Gonzales La9nas as Leaders in Tech and Innova9on Photo Credit: LATISM, Growing Up Bilingual,La9nitas
    • 2. Byrdie Franco-‐Rocha @byrdiefranco #SXSW #TechLa9no #LeadLa9na @La9nitas Laura Donnelly Gonzalez @KindaLa9na @La9sm BSoFly.com Rebecca Gonzales @rgo78704 @AVINDEaccel
    • 3. How are La)nas influencing technology consump)on, development and design? Why should developers be paying a=en)on to the American La)na market? #SXSW #TechLa9no #LeadLa9na
    • 4. •  Depriva)on -‐> Mo)va)on -‐> INNOVATION •  Girl’s Background •  Language •  Pre-‐thought and Apprecia)on •  Gaming •  App Development •  LeM out of the dialogue including cultural trends •  Cyber-‐bullying •  Snap Chat
    • 5. •  Blogging •  Civic nature •  Get to be media watchdog •  Dreamers and coming out online •  Expressing the bigger ques)ons (photoshopping in magazines-‐ahead of curve) •  Stereotypes s)ll apply •  Other Trends: •  No technophobia •  Metrics •  Gaming
    • 6. How are La9nas as Leaders in the classroom, workspace and family changing aZtudes and eventually purchases regarding technology use and consump9on? #SXSW #TechLa9no #LeadLa9na
    • 7. “When you educate a boy you perhaps educate a man: when you educate a woman you educate a family” -‐ Charles Duncan Mclver, Author "If you educate a woman, you educate a family/na9on” -‐ Catherine Esther Beecher, American educator “Educate a woman and you educate a race” -‐ Édouard René de Laboulaye, French author and an9-‐slavery ac9vist
    • 8. La9nos in Tech, Innova9on and Social Media beber known as #LATISM. Hosts “Top Blogueras Retreat.” •  80-‐100 of Na9on’s Top Bloggers •  Huge followings, Leaders in their communi9es off and online •  Top Blogueras Retreat/LATISM provides plaform to take their missions to a new level •  Improve their business and leadership skills through mini MBA-‐type program •  Visit with leadership at places like The White House and the United Na9ons to learn how to navigate policy and systems that affect their top issues •  EMPOWERMENT and EDUCATION to then teach their communi9es •  Success stories Photo credits: Growing up Bilingual The Wise La9nas Club, Blog Her, Holding Out For a Hero
    • 9. Despite the results of the 2010 Census, there’s lible to no informa9on available in regards to “influen9als” among the La9no Blogging world. LATISM survey included nearly 12,300 La9no and La9na bloggers ages 18+, 53% female
    • 10. look.
    • 11. Girls Global Summit
    • 12. What is lacking in the technology sphere that would be=er serve the fastest growing market of consumers in the U.S.? #SXSW #TechLa)no #LeadLa)na What is the overall value of inclusive diversity that speaks to the American La)na in technology innova)on?
    • 13. We need to take it a step further to fill the gap between consump)on and crea)on •  La9no tech startups get less than 2 percent of VC funding •  Women, especially women of color and especially La9nas fall behind in STEM field jobs •  Between 2000 and 2011, the number of women interested in majoring in computer science dropped by 79 percent. Na9onal Center for Women and Informa9on Technology •  In general women are paid 57 cents out of every dollar a man makes •  About 50% of women in tech jobs, leave the field aqer 12 years •  In a survey of 533 high school students na9onwide, 49 percent said they were NOT pursuing science or healthcare University of the Sciences of Philadelphia •  THE LEAKY PIPELINE hbp://www.youtube.com/watch?v=Stq066cNIA
    • 14. WHY DOES THIS MATTER? HOW CAN WE IMPROVE? MARKETING •  TECH/STEM IS NOT JUST FOR BOYS •  FROM PRE-‐K TO COLLEGE CULTURE •  HOME •  SCHOOLS •  WORKPLACE EDUCATION AND ACCESS •  WITHIN OUR COMMUNITY •  EXPANDING OUTSIDE OUR COMFORT ZONES •  SUPPORT SYSTEM “ I work with high school students who have never sent an email and they had a huge disadvantage to other students who have access to internet at home who know how to do such a basic technological task.” -‐ Brooke Maudlin, Spanish teacher at Akins High School.
    • 15. THANK YOU! PLEASE RATE THE PANEL MAKE YOUR VOICE HEARD AT SXSW. PITCH your panel for SXSW 2015. #SXSW #TechLa)no #LeadLa)na
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