SXSW 2015: Nudges for Good: Apps That Make Better People

A raft of new apps and services are using emotional cues, timely nudges and

1/41 Documents & Tips - Sharing is our passion

Share This Page

  1. David Caygill
    A raft of new apps and services are using emotional cues, timely nudges and
    Transcript Header:
    SXSW 2015: Nudges for Good: Apps That Make Better People
    Transcript Body:
    • 1. NUDGES FOR GOOD: Apps that make better people @DavidCaygill #NudgeApps vio savio
    • 2. Hands up if you have ever owned an activity tracker or used a self improvement app?
    • 3. #NudgeApps
    • 4. Who’s got an activity tracker or uses a health app? 1/3 OF AMERICANS STOP IN 6 MONTHS
    • 5. #NudgeApps Source: Business Insider
    • 6. STRONG DESIRE TO IMPROVE NO LASTING IMPACT ON BEHAVIOUR
    • 7. #NudgeApps We need to improve the way we design these apps.
    • 8. #NudgeApps How much data you have Confusion
    • 9. #NudgeApps How much data you have Guilt
    • 10. #NudgeApps
    • 11. #NudgeApps Wearable Devices as Facilitators, Not Drivers, of Health Behaviour Change Mitesh S. Patel, MD, MBA, MS1; David A. Asch, MD, MBA1; Kevin G. Volpp, MD, PhD1
    • 12. #NudgeApps What techniques can we apply?
    • 13. #NudgeApps PAVLOV (1902)
    • 14. #NudgeApps SKINNER (1948)
    • 15. #NudgeApps BUT. Humans have higher goals than rats & dogs
    • 16. #NudgeApps Skinner: We’re in control Reward good behaviour, Punish Bad Behaviour Designing For Behaviour Change, Stephen Wendel
    • 17. #NudgeApps
    • 18. #NudgeApps SOCIAL NORMS (PERKINS & BERKOWITZ (1987)
    • 19. #NudgeApps PERKINS - SOCIAL NORMS
    • 20. #NudgeApps
    • 21. #NudgeApps
    • 22. #NudgeApps APPLYING THESE THEORIES TO APPS Three rules for behaviour change
    • 23. #NudgeApps FIT INTO MY LIFE OR I’LL FORGET YOU #1
    • 24. #NudgeApps
    • 25. #NudgeApps
    • 26. #NudgeApps
    • 27. #NudgeApps
    • 28. #NudgeApps
    • 29. #NudgeApps
    • 30. #NudgeApps DONT MAKE IT ALL ABOUT ME OR I’LL GET BORED OF YOU #2
    • 31. #NudgeApps
    • 32. #NudgeApps GET THE RELATIONSHIP RIGHT OR I’LL DUMP YOU #3
    • 33. #NudgeApps
    • 34. #NudgeApps
    • 35. #NudgeApps CARROT
    • 36. #NudgeApps
    • 37. #NudgeApps
    • 38. #NudgeApps car Brian Mueller Carrot’s creator #NudgeApps
    • 39. #NudgeApps FIT INTO MY LIFE GET THE RELATIONSHIP RIGHT DON’T MAKE IT ALL ABOUT ME THREE TIPS TO DRIVE BEHAVIOUR CHANGE
    • 40. #NudgeApps THANKS. KEEP ON KEEPING ON. @DavidCaygill #NudgeApps vio savio www.getsavio.com
    View More