Storymapping: A MacGyver Approach to Content Strategy

** Authored and presented with Lis Hubert ** Need an organized and prioritized content

  1. Donna Lichaw
    ** Authored and presented with Lis Hubert **

    Need an organized and prioritized content
    Transcript Header:
    Storymapping: A MacGyver Approach to Content Strategy
    Transcript Body:
    • LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM DONNA LICHAW @DLICHAW GREATNORTHELECTRIC.COM STORYMAPPING A MACGYVER APPROACH TO CONTENT STRATEGY
    • 2 HELLO.
    • EASE EVERYDAY ARTS IN SPECIAL EDUCATION
    • WE GET THESE QUESTIONS OFTEN
    • NEEDLESS TO SAY, WE WERE VERY EXCITED
    • BUT THERE WAS A CATCH…
    • BUDGET TIME RESOURCES
    • USER INTERVIEWS STAKEHOLDER INTERVIEWS CONTENT AUDIT GAP ANALYSIS TASK ANALYSIS PERSONAS SCENARIOS CONTENT PRIORITIZATION CONTENT ROADMAP CONTENT STRATEGY
    • USER INTERVIEWS STAKEHOLDER INTERVIEWS CONTENT AUDIT GAP ANALYSIS TASK ANALYSIS PERSONAS SCENARIOS CONTENT PRIORITIZATION CONTENT ROADMAP CONTENT STRATEGY BUDGET TIME RESOURCES
    • WHAT WOULD MACGYVER DO?
    • STORYMAPPING (WHAT MACGYVER WOULD DO)
    • A LONG, LONG TIME AGO… IN A UNIVERSE FAR AWAY
    • North by Northwest storyboard/film comparison one1more2time3.wordpress.com STORYBOARDING
    • BUDGET TIME RESOURCES
    • “Opening iTunes Details” transition using basic Post-it Notes. Hinman, Rachel. 2012. ! The Mobile Frontier. New York: Rosenfeld Media. www.rosenfeldmedia.com/books/mobile-design/
    • NOT TO BE CONFUSED WITH…
    • Jeff Patton – http://www.agileproductdesign.com/blog/the_new_backlog.html AGILE STORY MAPPING
    • NARRATIVE ARC Beginning Middle End
    • NARRATIVE ARC Beginning Middle End
    • NARRATIVE ARC Inciting Incident Climax Falling Action Rising Action Exposition Resolution Crisis Journey Chase Search ( ) Beginning Middle End
    • EXPOSITION
    • INCITING INCIDENT
    • RISING ACTION
    • CRISIS
    • CLIMAX
    • FALLING ACTION
    • RESOLUTION
    • EXPERIENCE STORIES ENGAGEMENT
    • PRODUCT DEFINITION What is this product or feature? Why should users care or want to use it? PRODUCT DISCOVERY How might users find us? What value/affordances do we show? USE How should this flow, um, flow?
    • BUDGET TIME RESOURCES CHEAP FAST EASY
    • WHAT WE DID
    • DAY 1
    • DAY 2
    • DAY 3
    • DID IT WORK?
    • THE GOOD
    • THE BAD
    • MIA DESIGNERS DEVELOPERS EDUCATORS STUDENTS
    • MIA COMPREHENSIVE RESEARCH
    • STORYMAP AS HYPOTHESIS
    • STORYMAP AS { EDUCATED GUESS }
    • WE HAD A STORY* *GOOD FOR WRITING GRANT APPLICATIONS
    • WHAT’S NEXT
    • ROADMAP VISION CONSENSUS CHEAP FAST EASY }
    • THANK YOU. DONNA LICHAW @DLICHAW GREATNORTHELECTRIC.COM LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM
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Recent Reviews

  1. Vidal Quevedo
    Vidal Quevedo
    3/5,
    Version: 16/06/2014
    What an amazing presentation, even without audio. Looking forward to incorporating this story mapping approach to our own dev process! Thank you!
  2. Michael Eissfeld RTT
    Michael Eissfeld RTT
    5/5,
    Version: 16/06/2014
    Nice execution and explanation. I will use this example for my eLearning and 'how to' postings. Excellent use of imagery.
  3. Donna Lichaw
    Donna Lichaw
    4/5,
    Version: 16/06/2014
    No audio, Shira, but we'll be giving the talk again at the EDUI summit this fall and also teaching workshops in NYC - you can sign up to get updates: eepurl.com/W5oDH
  4. Shira Blum CSM
    Shira Blum CSM
    5/5,
    Version: 16/06/2014
    Hi, there the option to hear audio of the presentation?
  5. Whitney Quesenbery
    Whitney Quesenbery
    4/5,
    Version: 16/06/2014
    Really great. Wish I'd heard the talk.
  6. Jonathon Colman
    Jonathon Colman
    4/5,
    Version: 16/06/2014
    MacGyver, Back to the Future, and storymapping? This presentation has EVERYTHING. Well done!
  7. Donna Lichaw
    Donna Lichaw
    4/5,
    Version: 16/06/2014
    Shucks, thanks @jcolman - glad you could make it!