Storymapping: A MacGyver Approach to Content Strategy

** Authored and presented with Lis Hubert **

Need an organized and prioritized content

Transcript Header:

Storymapping: A MacGyver Approach to Content Strategy

Transcript Body:

• LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM DONNA LICHAW @DLICHAW GREATNORTHELECTRIC.COM STORYMAPPING A MACGYVER APPROACH TO CONTENT STRATEGY

• 2 HELLO.

• EASE EVERYDAY ARTS IN SPECIAL EDUCATION

• WE GET THESE QUESTIONS OFTEN

• NEEDLESS TO SAY, WE WERE VERY EXCITED

• BUT THERE WAS A CATCH…

• BUDGET TIME RESOURCES

• USER INTERVIEWS STAKEHOLDER INTERVIEWS CONTENT AUDIT GAP ANALYSIS TASK ANALYSIS PERSONAS SCENARIOS CONTENT PRIORITIZATION CONTENT ROADMAP CONTENT STRATEGY

• USER INTERVIEWS STAKEHOLDER INTERVIEWS CONTENT AUDIT GAP ANALYSIS TASK ANALYSIS PERSONAS SCENARIOS CONTENT PRIORITIZATION CONTENT ROADMAP CONTENT STRATEGY BUDGET TIME RESOURCES

• WHAT WOULD MACGYVER DO?

• STORYMAPPING (WHAT MACGYVER WOULD DO)

• A LONG, LONG TIME AGO… IN A UNIVERSE FAR AWAY

• North by Northwest storyboard/film comparison one1more2time3.wordpress.com STORYBOARDING

• BUDGET TIME RESOURCES

• “Opening iTunes Details” transition using basic Post-it Notes. Hinman, Rachel. 2012. ! The Mobile Frontier. New York: Rosenfeld Media. www.rosenfeldmedia.com/books/mobile-design/

• NOT TO BE CONFUSED WITH…

• Jeff Patton – http://www.agileproductdesign.com/blog/the_new_backlog.html AGILE STORY MAPPING

• NARRATIVE ARC Beginning Middle End

• NARRATIVE ARC Beginning Middle End

• NARRATIVE ARC Inciting Incident Climax Falling Action Rising Action Exposition Resolution Crisis Journey Chase Search ( ) Beginning Middle End

• EXPOSITION

• INCITING INCIDENT

• RISING ACTION

• CRISIS

• CLIMAX

• FALLING ACTION

• RESOLUTION

• EXPERIENCE STORIES ENGAGEMENT

• PRODUCT DEFINITION What is this product or feature? Why should users care or want to use it? PRODUCT DISCOVERY How might users find us? What value/affordances do we show? USE How should this flow, um, flow?

• BUDGET TIME RESOURCES CHEAP FAST EASY

• WHAT WE DID

• DAY 1

• DAY 2

• DAY 3

• DID IT WORK?

• THE GOOD

• THE BAD

• MIA DESIGNERS DEVELOPERS EDUCATORS STUDENTS

• MIA COMPREHENSIVE RESEARCH

• STORYMAP AS HYPOTHESIS

• STORYMAP AS { EDUCATED GUESS }

• WE HAD A STORY* *GOOD FOR WRITING GRANT APPLICATIONS

• WHAT’S NEXT

• ROADMAP VISION CONSENSUS CHEAP FAST EASY }

• THANK YOU. DONNA LICHAW @DLICHAW GREATNORTHELECTRIC.COM LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM

View More