** Authored and presented with Lis Hubert **
Need an organized and prioritized content
- Transcript Header:
- Storymapping: A MacGyver Approach to Content Strategy
- Transcript Body:
- LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM DONNA LICHAW @DLICHAW GREATNORTHELECTRIC.COM STORYMAPPING A MACGYVER APPROACH TO CONTENT STRATEGY
- 2 HELLO.
- EASE EVERYDAY ARTS IN SPECIAL EDUCATION
- WE GET THESE QUESTIONS OFTEN
- NEEDLESS TO SAY, WE WERE VERY EXCITED
- BUT THERE WAS A CATCH…
- BUDGET TIME RESOURCES
- USER INTERVIEWS STAKEHOLDER INTERVIEWS CONTENT AUDIT GAP ANALYSIS TASK ANALYSIS PERSONAS SCENARIOS CONTENT PRIORITIZATION CONTENT ROADMAP CONTENT STRATEGY
- USER INTERVIEWS STAKEHOLDER INTERVIEWS CONTENT AUDIT GAP ANALYSIS TASK ANALYSIS PERSONAS SCENARIOS CONTENT PRIORITIZATION CONTENT ROADMAP CONTENT STRATEGY BUDGET TIME RESOURCES
- WHAT WOULD MACGYVER DO?
- STORYMAPPING (WHAT MACGYVER WOULD DO)
- A LONG, LONG TIME AGO… IN A UNIVERSE FAR AWAY
- North by Northwest storyboard/film comparison one1more2time3.wordpress.com STORYBOARDING
- BUDGET TIME RESOURCES
- “Opening iTunes Details” transition using basic Post-it Notes. Hinman, Rachel. 2012. ! The Mobile Frontier. New York: Rosenfeld Media. www.rosenfeldmedia.com/books/mobile-design/
- NOT TO BE CONFUSED WITH…
- Jeff Patton – http://www.agileproductdesign.com/blog/the_new_backlog.html AGILE STORY MAPPING
- NARRATIVE ARC Beginning Middle End
- NARRATIVE ARC Beginning Middle End
- NARRATIVE ARC Inciting Incident Climax Falling Action Rising Action Exposition Resolution Crisis Journey Chase Search ( ) Beginning Middle End
- EXPOSITION
- INCITING INCIDENT
- RISING ACTION
- CRISIS
- CLIMAX
- FALLING ACTION
- RESOLUTION
- EXPERIENCE STORIES ENGAGEMENT
- PRODUCT DEFINITION What is this product or feature? Why should users care or want to use it? PRODUCT DISCOVERY How might users find us? What value/affordances do we show? USE How should this flow, um, flow?
- BUDGET TIME RESOURCES CHEAP FAST EASY
- WHAT WE DID
- DAY 1
- DAY 2
- DAY 3
- DID IT WORK?
- THE GOOD
- THE BAD
- MIA DESIGNERS DEVELOPERS EDUCATORS STUDENTS
- MIA COMPREHENSIVE RESEARCH
- STORYMAP AS HYPOTHESIS
- STORYMAP AS { EDUCATED GUESS }
- WE HAD A STORY* *GOOD FOR WRITING GRANT APPLICATIONS
- WHAT’S NEXT
- ROADMAP VISION CONSENSUS CHEAP FAST EASY }
- THANK YOU. DONNA LICHAW @DLICHAW GREATNORTHELECTRIC.COM LIS HUBERT @LISHUBERT ELISABETHHUBERT.COM
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Storymapping: A MacGyver Approach to Content Strategy
** Authored and presented with Lis Hubert ** Need an organized and prioritized content