Rise Of The Aware

The data all around us can be used to create more engaging digital experiences.

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Rise Of The Aware

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• 1. Rise Of The Aware Using data to create new digital experiences Miika Puputti, Creative Director / @miikap

• 2. 2 There is more data around us than ever before

• 3. 3 We upload Terabytes of data to the web every day

• 4. 4 This mass data is key in creating more engaging digital experiences

• 5. 5 “Creativity is just connecting things.” - Steve Jobs

• 6. 6 The new innovations are just combinations of this data in new and relevant ways

• 7. 7 Weather

• 8. 8 Weather is a big factor in our lives and now weather data can bring new relevance to digital experiences

• 9. 9 A mobile ad that finds the best weather for a top down test-drive of the new Audi A3 Cabriolet

• 10. 10 Audi –The Perfect Day Your location

• 11. 11 Smart combination of data and phone sensors create a more engaging experience

• 12. 12 Weather data can also be used to drive sales to same day delivery in online stores

• 13. 13 Your location

• 14. 14 Location data has been around for a while, but now GPS data and beacons is been used to create something that fits the context of your exact location

• 15. 15

• 16. 16 Museums & stores are experimenting with iBeacons to interact and connect with mobile users on-site

• 17. 17 A report from Adobe said that more than 50 percent of mobile marketers are using iBeacon technology or plan to do so within the next year http://www.computerworld.com/articl...plications/adobe-simplifies-app-advertising-- integrates-marketing-cloud-with-ibeacons.html

• 18. 18

• 19. 19 Using Bluetooth, the iBeacon triggers an interaction with the users mobile device, giving a chance to create hyper-local experiences

• 20. 20 You need to be careful with the frequency of interactions, one push notification too many will make consumers delete your iBeacon app

• 21. 21 Your health data

• 22. 22 The idea of the quantified self has been around for some time with many apps and wearable devices record workouts, sleeping patterns and eating habits etc.

• 23. 23 Nike+

• 24. 24 Nike+ Kinect

• 25. 25 Fitbit

• 26. 26 Converting health data into a meaningful service is all about the ecosystem and how versatile the hardware is

• 27. 27

• 28. 28 Wearables can store your health data and in the future that data could be synced to your doctor securely by the health apps

• 29. 29 Your actions

• 30. 30 The actions we take before, during and after using digital services, can be tracked and the data can be used to create a more personal experience next time we use them

• 31. 31

• 32. 32 Amazon has a predictive algorithm that will be employed to ship products, based on the data collected from the customers even before they place the order

• 33. 33 Combine and

• 34. 34 Thank you Miika Puputti, Creative Director Twitter: @miikap

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