Marketing & Branding Essentials I Washington Concepts, Inc.

Washington Concepts, Inc. spoke at the WDCEP's Entrepreneur Road Map seminar

  1. Washington DC Economic Partnership
    Washington Concepts, Inc. spoke at the WDCEP's Entrepreneur Road Map seminar
    Transcript Header:
    Marketing & Branding Essentials I Washington Concepts, Inc.
    Transcript Body:
    • 1. Fundamental 14: Government Contracting Made Simple™ WINNING GOVERNMENT CONTRACTS Presented by Cynthia D. Washington, President Washington Concepts, Inc. (WCI)
    • 2. About WCI WINNING GOVERNMENT CONTRACTS  18-Year Proven Track Record in Capturing Business, Creating the Ultimate FUNNEL of Opportunities and Closing Contracts for SMVWOBs  Over $700 Million Dollars in Contracts with Federal, State/Local Government and Primes  Assist Agencies Nationwide with Meeting their Goals for 8(a), SB, Veteran and Women-Owned, etc. to give you “The EDGE”
    • 3. WINNING GOVERNMENT CONTRACTS How did WCI Do THIS? Created The WCI Contracting NETWORKTM Created The WCI Strategic Affiliation NETWORKTM Created The Fundamental 14: Government Contracting Made SIMPLETM
    • 4. WINNING GOVERNMENT CONTRACTS Capturing The BUSINESS  Creating “The EDGE”  Laying the Foundation  Targeting “The Right” Customers  Attracting the Best of the Best  Stretching BEYOND Your Resources
    • 5. #1 Mistakes in Contracting ✘ Not ENOUGH Intelligence ✘ No Business Development Strategy for the WIN ✘ Not Having the Proper Foundation BEFORE a WIN ✘ No Clear and Concise Execution for the WIN ✘ Not Prepared to WIN WINNING GOVERNMENT CONTRACTS
    • 6. WINNING GOVERNMENT CONTRACTS Creating The ULTIMATE Funnel  Identify Agencies with large budgets  Identify potential partners working in the Agency  Obtain a listing of Program and Contract Officials  Get Contract Awards from FedBizOpps  ANSWER Sources Soughts  NEVER Stop Marketing to your TARGET!
    • 7. WINNING GOVERNMENT Teaming for Business CONTRACTS  Identify contracts that are turn-key solutions  Identify Agencies with large budgets  Identify potential partners working in the Agency  Devise Agreements upon initiation  Devise “Team” Capabilities  IDENTIFY THE BEST TEAMING ARRANGEMENT 4 U!
    • 8. Closing Contracts  Do YOUR Homework WINNING GOVERNMENT  Presentation is EVERYTHING  Team or No Team CONTRACTS  Approved Accounting System in place  Follow UP, Follow UP, Follow UP, Follow UP  Resources Prepared and Ready for EXECUTION!
    • 9. WINNING GOVERNMENT CONTRACTS Order TODAY! $99 (Reg. $149) Published by: Washington Concepts, Inc. (WCI) Publishing Division P 866.WCI.MKTG(924.6584) E info@wci-concepts.com
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