Killer Social Media Marketing Ideas From Top Brands

What is the anatomy of killer social media marketing and content? Take a look at these top brands

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  1. Lisa Parkin
    What is the anatomy of killer social media marketing and content? Take a look at these top brands
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    Killer Social Media Marketing Ideas From Top Brands
    Transcript Body:
    • Killer Social Media Marketing Ideas From Top Brands Wednesday, November 6, 13 1 1
    • What is the anatomy of killer social media content? Take a look at these top brands to see what they’re doing right. 2 Wednesday, November 6, 13 2
    • Tenets of Killer Social Media Content Strong Graphics Share high-‐quality, visually interes3ng images Great Hooks Killer Social Media Content Clear Identity Use social media as a way to solidify brand iden3ty * Get fans to click links to brand-‐created blog posts & ar3cles Rich Engagement Ask ques3ons that will generate conversa3on 3 Wednesday, November 6, 13 3
    • Examples of... Strong Graphics 4 Wednesday, November 6, 13 4
    • 5 Wednesday, November 6, 13 5
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    • 8 Wednesday, November 6, 13 8
    • What They Did Well: •Products shown in fun, creative ways •Images were large and striking •Little text was included •Photos connected with audience 9 Wednesday, November 6, 13 9
    • Examples of... Great Hooks 10 Wednesday, November 6, 13 10
    • 11 Wednesday, November 6, 13 11
    • 12 Wednesday, November 6, 13 12
    • 13 Wednesday, November 6, 13 13
    • 14 Wednesday, November 6, 13 14
    • What They Did Well: •Twitter cards/media were activated •Room was left to promote retweets •Words weren’t shortened (“you” not “u”) •Hashtags used sparingly 15 Wednesday, November 6, 13 15
    • Examples of... Clear Identity 16 Wednesday, November 6, 13 16
    • 17 Wednesday, November 6, 13 17
    • 18 Wednesday, November 6, 13 18
    • 19 Wednesday, November 6, 13 19
    • 20 Wednesday, November 6, 13 20
    • What They Did Well: •Displayed identifiable personality •Created custom, branded graphics •Posted highly sharable content •Highlighted fan involvement 21 Wednesday, November 6, 13 21
    • Examples of... Rich Engagement 22 Wednesday, November 6, 13 22
    • 23 Wednesday, November 6, 13 23
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    • 26 Wednesday, November 6, 13 26
    • What They Did Well: •Used photos to illustrate questions •Provided multiple answer options •Asked relatable opinion questions •Replied to responses 27 Wednesday, November 6, 13 27
    • Finally, a few interesting social media statistics to keep in mind... 28 Wednesday, November 6, 13 28
    • Social Media Marketing Facts 751 million Facebook users access the site from their mobile device Source: JeffBullas.com Wednesday, November 6, 13 Animated GIFs are the most engaging type of post on Google+ Food is the top category discussed on Pinterest at 57% 29 29
    • GET IN TOUCH! lo! Hel * Social Media Consulting www.BeASocialClimber.com lisa@beasocialclimber.com 407-‐796-‐2233 twi$er.com/LisaMParkin plus.google.com/lisamparkin 5224 West State Road 46 #151, Sanford, FL 32771 30 Wednesday, November 6, 13 30
    • Brought to you by : * www.BeASocialClimber.com Take Your Social Media to the Next Level... Wednesday, November 6, 13 31
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Recent Reviews

  1. Pitch Doctor across Africa
    Pitch Doctor across Africa
    5/5,
    Version: 06/11/2013
    Lisa goooood stuff. Still think none of the rules of engagement re follow up and set up matter if the core thought (hook) is not interesting enough in the first place! Like Bernbach said: if no-one notices your message all else is academic! Think there's a gap for slides on better content "message"creation as against font, colour, image less words, ask a question, put it out here, there etc...not seeing so much of core pure message creation.
  2. Lisa Parkin
    Lisa Parkin
    5/5,
    Version: 06/11/2013
    Thanks for letting me know, Michael.
  3. Michael Sim
    Michael Sim
    5/5,
    Version: 06/11/2013
    Not sure if you noticed, but the link to your website at the end is misspelled in the code. It looks fine on-screen, but when you click it, it points to 'beasocialcilmber.com' - cilmber - Hope that helps!
    -Michael, http://michaelsim.me - http://twitter.com/chicagodesign
  4. Lisa Parkin
    Lisa Parkin
    4/5,
    Version: 06/11/2013
    @JNFerree Thanks, Feree! I'm so glad it was helpful.
  5. Social Media Marketing Plus
    Social Media Marketing Plus
    3/5,
    Version: 06/11/2013
    Just knowing about Graphics, Hooks, Identity and Engagement was a worth the view. Nicely done Lisa!
  6. Dr Nikolaus Eberl
    Dr Nikolaus Eberl
    4/5,
    Version: 06/11/2013
    Beauty!
  7. sushan soni
    sushan soni
    5/5,
    Version: 06/11/2013
    I think for better social media marketing you need to have a strong social network that will help in better branding.
  8. Maximilian Zie
    Maximilian Zie
    5/5,
    Version: 06/11/2013
    I liked those... But I'd like to see some examples of brands doing great things on social media that weren't famous in the first place and the results they get.
  9. Lisa Parkin
    Lisa Parkin
    5/5,
    Version: 06/11/2013
    @Maximilian1342 Great idea! It was interesting to look at top brands first because it's easier to see how content performs on a large scale with brands who have large fanbases already.