IWIRC Talks: An In-Depth Look at Social Media

Powerpoint presentation that gives an in-depth overview of how to utilize

  1. Salene Kraemer
    Powerpoint presentation that gives an in-depth overview of how to utilize
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    IWIRC Talks: An In-Depth Look at Social Media
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    • 1. IWIRC TALKS: An In-Depth Look at Social Media April 24, 2014 – IWIRC Spring Program, Washington, D.C Carrianne Basler of AlixPartners, for Twitter Salene Kraemer of MAZURKRAEMER, for Blogging Natasha Labovitz of Debevoise, for Facebook Pia Thompson of Navigant, for LinkedIn Sarah Frankel of The 525 Group, Moderator
    • 2. Social Media Platforms Description Intent Audience Features LinkedIn Online networking event Professional Colleagues and professional acquaintances -Bio Visibility -Contact Management -Link sharing -Direct Messaging -Two-Way Environment facebook facebook = office watercooler + high school cafeteria + family reunion + your personal soapbox Primarily Personal, with Certain Professional Applications Friends, family and limited professional contacts you deem worthy -Photo Sharing -Content Updates -Link Sharing -Direct Messaging -Two-Way Environment Twitter Platform where communications are made through 140 character messages to a generally public forum. Personal and/or Professional Friends, family, colleagues, celebrities, news outlets, etc. The cooler you are… -Content Updates (Limited text field) -Photo Sharing -Link Sharing -Direct Messaging -Two-Way Environment Blogging WEB LOG. A journal that is on the internet, chronologically ordered Personal and/or Professional Whomever you target, people with same passion/interests -Self-managed and unrestricted content -Two-way environment -Text, Video, Photo, Link sharing -Generates higher search engine rankings
    • 3. LinkedIn  What it is? Online networking event – think of it as a luncheon or cocktail party  What does it do for me? Allows for visibility without attending every live networking event available Allows you to avoid being annoying  Where have we seen it? Firm bios include links. Business people include link on email signature. Everyone uses it. by Pia Thompson
    • 4. LinkedIn: Profile Page
    • 5. LinkedIn: News Feed
    • 6. LinkedIn: Group Page
    • 7. LinkedIn: Who’s Viewed Me?
    • 8. facebook by Natasha Labovitz  What is it? Online social forum and free-for-all. Like the water cooler at the office, plus the post office in a small town, plus your family’s Thanksgiving dinner, all rolled into one.  What does it do for me? Professional: helps deepen certain relationships in your network, and maintain them over long periods of time. Personal: helps with work/life balance.  Where have we seen it? The thing about facebook is, it is everywhere.
    • 9. facebook – keeping up with what others are doing https://www.facebook.com/
    • 10. facebook – maintaining the connection https://www.facebook.com/#!/natasha.labovitz
    • 11. facebook – when personal meets professional
    • 12. Twitter  What is it? Conveying your thoughts in 140 characters or less “The Ultimate Executive Summary”  What does it do for me? News Source Brand Building Personal Expression Motivational Messages  Where have we seen it? Breaking News Industry Updates #Hashtags vs @ Celebrity Info & “Selfies” by Carrianne Basler #IWIRCSPRING
    • 13. Twitter: Home Pages Industry Organization News Publication
    • 14. Twitter: News Feed
    • 15. Today Show “Re-Tweet” Industry Tweet- With Hyperlinks Twitter: Special Features
    • 16. Blogging What it is? What does it do for me? In Plain English Business Blog Steel Valley Bankruptcy Blog Where have we seen it? Tips by Salene Kraemer
    • 17.  Discussion or information site on Internet  Frequent posts/entries  Most recent post is first  Single or multi-author blogs  Single or multiple subjects  Art blogs, photoblogs, vlogs, food blogs, podcasts  Permalink pages  Comments  Archives  Categories  Header  Text, images, video, songs, and links  Blogger, wordpress, Technorati  Higher search engine rankings Blogging: What is it?
    • 18. Blogging: In Plain English Blog
    • 19. Blogging: Steel Valley Bankruptcy Blog
    • 20. Blogging: Hallmarks  Frequent posts/entries, most recent post is first  Authors, subjects  Permalink pages, higher search engine rankings,  Comments, archives,categories,a header  Text, video, songs, links  Blogger or wordpress  Niche subject matter  Repurposes content  Tell a story  Catchy Title  Reader friendly  Add disclaimers
    • 21. Blogging: What has it done for Me?  Humanize myself and my firm, exhibit unknown aspects of firm (Ex. 1, 2, 3, 4)  Evidence industry know-how (Ex. 1, 2, 3)  Add value/inform (Ex. 1, 2, 3, 4, 5, 6)  Promote events (external (Ex.1), internal (Ex. 1, 2))  Educate clients re: trends and local resources (Ex. 1, 2, 3), community interests (Ex. 1)  Spotlight clients/business people (Ex. 1, 2, 3)  Evidence legal expertise (Ex. 1, 2, 3) and inform re: news (Ex. 1, 2, 3)  Attract new stakeholders, clients, referral sources
    • 22. 22Where Have We Seen It? ~Bankruptcy Related Blogs  ABI Blog Exchange  MAB: Newspaper: Wall Street Journal Bankruptcy Beat: Lisa Donahue  Fox Rothschild’s Bankruptcy Litigation Blog  In the Red: Cooley Law Firm  Weil Bankruptcy Blog  SEE ALSO ABA Journal Blawg Directory
    • 23. Discussions
    • 24. Controlling Your Audience  Who are you speaking to and what is appropriate?  Segmentation - Natasha Labovitz  Quarterly Audit – Pia Thompson  Promoting your On-line Presence – Salene Kraemer
    • 25. Content  What keeps me relevant?  Be Catchy – Carrianne Basler  Frequency  Don’t Be “That Person” – Natasha Labovitz
    • 26. Professional Opportunities  Career opportunities/Job hunt  Ongoing Dialogue – Natasha Labovitz  Self Promotion  Pull Marketing - Salene Kraemer
    • 27. IWIRC Network  Maintaining and strengthening personal relationships  Existing Resources  IWIRC Int’l LinkedIn Group  IWIRC Int’l Facebook  Houston, NY and NEON  IWIRC Int’l YouTube  Example(s)  Carrianne  Pia
    • 28. Cautionary Tales  Professional Obligations – Natasha Labovitz  Client Confidentiality  Social Media Policies  “Going Viral” – Carrianne Basler  Unlimited forwarding, and modifications of tweets can result in unexpected consequences  Tone may be lost  140 characters may not be enough for message - but unless you grab interest nobody will click on a link.  Poor tweeting may be worse than no tweeting  Taboo Topics – Salene Mazur Kraemer
    • 29. Social Media Platforms Description Intent Audience Features LinkedIn Online networking event Professional Colleagues and professional acquaintances -Bio Visibility -Contact Management -Link sharing -Direct Messaging -Two-Way Environment facebook facebook = office watercooler + high school cafeteria + family reunion + your personal soapbox Primarily Personal, with Certain Professional Applications Friends, family and limited professional contacts you deem worthy -Photo Sharing -Content Updates -Link Sharing -Direct Messaging -Two-Way Environment Twitter Platform where communications are made through 140 character messages to a generally public forum. Personal and/or Professional Friends, family, colleagues, celebrities, news outlets, etc. The cooler you are… -Content Updates (Limited text field) -Photo Sharing -Link Sharing -Direct Messaging -Two-Way Environment Blogging WEB LOG. A journal that is on the internet, chronologically ordered Personal and/or Professional Whomever you target, people with same passion/interests -Self-managed and unrestricted content -Two-way environment -Text, Video, Photo, Link sharing -Generates higher search engine rankings
    • 30. Next Steps  Identify your social media objectives  Identify your best-fit social media platform(s)  Sign-up  Soar!
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