GO BRAND YOURSELF. How to land a job with personal branding in 5 steps

How building a strong Personal Brand could help you find your next job.

  1. Lorenzo Galbiati
    How building a strong Personal Brand could help you find your next job.
    Transcript Header:
    GO BRAND YOURSELF. How to land a job with personal branding in 5 steps
    Transcript Body:
    • GO BRAND YOURSELF!LorenzoGalbiatiHow to land a job withApril 2013PersonalBrandingIN 5STEPS
    • BRANDCHOICECan becompared totheHIRINGPROCESS
    • Traditional Decision Making ModelNeed RecognitionInformation SearchEvaluation of AlternativesDECISION(Post-decision Evaluation)
    • However,In the current marketunlimited choice options are available
    • And decisionmaking canbecomeOVERWHELMING
    • decision makers will rely onHence,HEURISTICS(or, cognitive shortcuts)
    • And choose the option that is mostPOPULARRECOGNIZABLEFAMILIAREMOTIONAL
    • In Marketing terms…They will pick theSTRONGEST BRAND
    • Wins the saleThe STRONGEST brandJOB
    • How can you build a STRONG BRAND?SO…
    • Uncover your(1) FirstBRANDIDENTITY
    • You now have to decide what ‘image’ youwant for your brand. Image meanspersonality. Products, like people, havepersonalities, and they can make or breakthem in the market place”“David Ogilvy
    • Try to answer the followingquestions
    • “A creativeWHO AM I?consumer psychologistwith a passion forunderstandingThe links betweenbehaviour and brands“
    • WHAT DO I DO?“I’m experienced inproducingconsumer-based insightsfor global brandsand able toturn curiosity into actions“
    • WHY DO I DO IT?“I’m passionateaboutbrandsand to deepenmy understanding ofhuman behaviour”
    • Identify your(2) SecondSTRENGTHS
    • Strategic Insight and Storytelling
    • CRITICALcreativethinking&
    • TimeManagement
    • Identify what makes you(3) ThirdUNIQUE
    • Be yourself,everyone elseis alreadytaken”“Oscar Wilde
    • Identify your(4) FourthTARGETSEGMENTS
    • If you’renot thinkingsegments, youare not thinkingmarketingTheodore Levitt ”“
    • Clearly define theyou areROLESTARGETING
    • THE STRATEGYCONSULTANT• Works for a small-medium sized brandstrategy or innovation consultancy• Has some experience in qualitativeresearch and strategy, and a creativebackground• Loves moderating creative workshops tofacilitate problem solving and brandbuilding“The thing I love the most about my job isthe possibility to work on a wide variety ofaccounts. Each project I’ve worked onrequired a unique mix of creativity andinnovation. I believe that successfulstrategies are built on a brand’s heritage.”
    • THE ACCOUNTPLANNER• Works for an Ad-agency, acting as abridge between the client and thecreative team• Acts as the ‘voice of the consumer’within the agency, trying to understandconsumers’ needs and desires• Responsible for matching the client’sobjectives with consumer needs, andwriting the creative brief“Most people think that only copywritersand art directors work in Advertising.They’re wrong. Ad agencies need peoplethat can fill the gap between AccountManagement and CommunicationsStrategy. They need people like me.”
    • THE ASSISTANTBRAND MANAGER• Works in the Marketing department of alarge client-side company• Responsible for assisting the brandmanager in the development of brandproposition and strategy, andmonitoring the brand’s performance• Liaising with brand strategyconsultancies, and advertising andmarket research agencies“The best thing about my job is feeling likea part of a big family. I work with differentteams within the company, and receiveongoing training and mentoring. I’mgrowing with the company!”
    • Formulate your(5) FifthCOMPETITIVEPOSITIONING
    • Don’t hide your differences,But shout about them.Be proud of them”“Sir John Hegarty
    • MarketingKnowledgesize= Creative ThinkingMECreativeMarketerEconomicsStudentCommsExpertConsumerUnderstandingCompetitor Analysis and PositioningMarketResearcher
    • IDENTITYNow, let’s put all the bitstogether…STRENGTHSUNIQUENESSTARGETPOSITIONING++++
    • …To create aUNIQUEMIX
    • STRONG
    • About theof this presentationAUTHOR
    • If you liked this presentation so far, pleaseSHARE ITIt takes just a clickbut means a lot to meNEXT SLIDE 
    • What youDON’T KNOWabout ME
    • I LIVEin London
    • Where I WORK inMarketing Researchand Strategy
    • I’mFROM Milan
    • where I’ve STUDIEDPsychology
    • I’ve also livedin Leiden(The Netherlands)
    • Where I SPECIALIZED inEconomic and ConsumerPsychology
    • Now, I’d love to hear whatGET IN TOUCH!www.galbiatilorenzo.com@lore_dropLorenzo GalbiatiYOU think
    • If you liked this presentation,SHARE IT with friends and colleaguesYou could help someone find theirNEXT JOB!
    • A Very Special THANK YOUTODrew McLellanFor his awesome post about this presentationClick HERE to read the post
    • I do not own the rights to any of the pictures used in this presentation,which belong to their respective owners, listed below by slide numberCREDITS#01 - http://www.flickr.com/photos/alltheaces/1589875058/#02 - http://www.flickr.com/photos/skrubu/6774880151/#03 - http://www.flickr.com/photos/danilomancha/5830533678/#05 - http://www.flickr.com/photos/doug88888/3871344752/#06 - http://www.flickr.com/photos/cayusa/2194119780/#08 - http://www.flickr.com/photos/bazik/395792175/#11 - http://www.flickr.com/photos/thomashawk/7030766839/#19 - http://www.deviantart.com/art/Edgar-Allen-Poe-Book-Sculpture-329702211#20 - http://www.creativecriminals.com/images/mercedesleftrightbrain5.jpg#21 - http://www.flickr.com/photos/w4nd3rl0st/6116828119/#22 - http://upload.wikimedia.org/wikipedia/commons/8/81/Original_allblacks.jpg#23 - http://www.flickr.com/photos/pepe50/2877261320/#26 - http://www.flickr.com/photos/96dpi/4248131945/#30 - http://www.flickr.com/photos/viamoi/3417420554/#31 - http://www.flickr.com/photos/anseledwardsphotography/8514065195/#32 - http://www.flickr.com/photos/unisono/516724172/#37 - http://www.flickr.com/photos/40885569@N03/3763470907/#38 - http://www.flickr.com/photos/mexicanwave/68083158/#39 - http://www.flickr.com/photos/arnolouise/2442296544/#41 - http://www.flickr.com/photos/splorp/8198184756/#43 - http://www.flickr.com/photos/simon__syon/7204783318/#44 - http://www.flickr.com/photos/dietpoison/144466020/#45 - http://www.flickr.com/photos/paco_calvino/6743924171/#46 - http://www.lbollini.it/upload/bsquared/images/contents/changes.jpg#48 - http://farm8.static.flickr.com/7067/6879965017_e619d929b1.jpg#49 - http://www.flickr.com/photos/jeremybrooks/2297020344/#50 - http://www.flickr.com/photos/st3f4n/4012030328/
    View More

Recent Reviews

  1. Pham Tan
    Pham Tan
    Version: 28/04/2013
    Brand Strategy 101: Your Logo Is Irrelevant - The 3-Step Process to Build a Kick-Ass Brand (The 7 Steps to a Successful Business in a Changing Market) --- http://amzn.to/21BWt80
  2. Pham Tan
    Pham Tan
    Version: 28/04/2013
    Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition --- http://amzn.to/22wsyAl
  3. Pham Tan
    Pham Tan
    Version: 28/04/2013
    Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand --- http://amzn.to/1puUR3L
  4. Ian Harbour LSS GB
    Ian Harbour LSS GB
    Version: 28/04/2013
    Thank you Lorenzo, for this great post. Totally right on the button. very clever use of the images. Personal Brand isn't something which many people pay much attention too. You have captured everything in you post. Thanks again
  5. Christopher Lim
    Christopher Lim
    Version: 28/04/2013
    Yes. Definitely its not just about products or companies but also yourself.
  6. Anna Tattoni
    Anna Tattoni
    Version: 28/04/2013
    Very professional presentation
  7. Oscar Garcia
    Oscar Garcia
    Version: 28/04/2013
    very Inspiring!
  8. Lorenzo Galbiati
    Lorenzo Galbiati
    Version: 28/04/2013
    @annatattoni Thank you :)
  9. Lorenzo Galbiati
    Lorenzo Galbiati
    Version: 28/04/2013
    @OscarGarcia27 Thanks, I'm glad you liked it!
  10. Bobby Liu
    Bobby Liu
    Version: 28/04/2013
    Hi Lorenzo...I have a blog, wonder if I can repost and share...startupsasia.wordpress.com