Domino's Deck - Turner Broadcasting Internship

This PowerPoint presentation was created to act as a learning experience, to

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    This PowerPoint presentation was created to act as a learning experience, to
    Transcript Header:
    Domino's Deck - Turner Broadcasting Internship
    Transcript Body:
    • 1. Justine Scharrer Jennifer DeVito Jeremy Menninger Richard Mather Elliot Karp
    • 2. TURNER DELIVERING YOUR ORDER “Sauce runs through our veins” - “Pizza Flirts” - P18-49 - Building a stronger brand
    • 3. Source: 2013 Nielsen TV//GfK MRI Media + Fusion (04-13/F12) weighted to Population (000) – Base: Adults 18-49 16% 16% 49% 48% Percent of P18-49 that ordered in the past 30 days Dominos Pizza/Pasta SPENDING THAT MAKES SENSE
    • 4. PIZZA FLIRTS Adult Swim NBA on TNT Domino’s Pizza Hut Papa John’s Little Caesars Source: 2013 Nielsen TV//GfK MRI Media + Fusion (04-13/F12) weighted to Population (000) - Base: Adults 18-49.
    • 5. Source: 2013 Nielsen TV//GfK MRI Media + Fusion (04-13/F12) weighted to Population (000) – Base: Adults 18-49 116 INDEX WITH DOMINOS MEAN AGE: 34.2 117 INDEX WITH HOME DELIVERY WIN OVER PIZZA “FLIRTS” P18-49 COLLEGE STUDENTS THE RIGHT PERSONNEL
    • 6. NBA ON TNT TOP DESTINATION 970 716 716 703 691 633 2012-13 NBA REGULAR SEASON ON TNT VS. CABLE PRIME P18-49 (000) Out-delivers cable prime among P18-34, M18-34, P18-49, M18-49 Source: Nielsen Media Research. Live data. 10/30/12-2/8/13) Prime = M-Sa 8-11p, Su 7-11p. Strict Daypart
    • 7. 2013 ON REACHED OVER 95 MILLION TOTAL VIEWERS TNT delivered 8 of Top 10 NBA Playoff Telecasts on P18-49! #1 vs. Ad- Supported Cable #1 vs. Broadcast & Cable P18-49 21x 10x M18-49 23x 21x WINNING NIGHTS
    • 8. Source: Bluefin Labs, 4/20/13-6/3/13. Includes Facebook and Twitter. Social Media Data is not nationally representative. 31,180,655 20,382,282 16,313,304 10,111,639 6,039,959 1,822,749 2013 Super Bowl NBA Playoffs: TNT/NBA TV NFL Playoffs NCAA Tournament NBA Playoffs: ESPN/ABC BCS Champ Series NBA All Star Game The Masters MOST DISCUSSED SPORTS EVENTS
    • 9. Custom Sponsorships
    • 10. Opening Night Delivery
    • 11. Key Ingredients of the Game Delivered by: KEY INGREDIENTS OF THE GAME PISTONS: OFFENSIVE REBOUNDING OUTSIDE SHOOTING BULLS: ROSE GETTING TO RIM BOOZER & NOAH ON GLASS 8pm ET
    • 12. WHAT’S ON THE MENU DELIVERED BY L.A. AT BOSTON 8:00 PM MIAMI AT SACRAMENTO 10:30 PM
    • 13. Powered by 1. KOBE BRYANT 2. KEVIN DURANT 3. CHRIS PAUL 4. BLAKE GRIFFIN 5. DWIGHT HOWARD 6. JAMES HARDEN 7. TIM DUNCAN 8. TONY PARKER 9. MARC GASOL 10. STEPHAN CURRY WestEast 1. LEBRON JAMES 2. DWAYNE WADE 3. CARMELO ANTHONY 4. RAJON RONDO 5. DERRICK ROSE 6. KYRIE IRVING 7. TYSON CHANDLER 8. PAUL GEORGE 9. ROY HIBBERT 10. CHRIS BOSH
    • 14. NBA TIMELINE MarchJanDecNovOct Feb JuneApril May NBA REGULAR SEASON SPOTS NBA PLAYOFFS SPOTS NBA “KEY INGREDIENTS” AND “WHAT’S ON THE MENU” SPONSORSHIPS OPENING NIGHT STUDIO DELIVERY ALL-STAR WEEKEND DELIVERY ALL-STAR TRACKER
    • 15. Source: comScore February 2013, Mobile Metrics February 2013 (includes mobile web & app) PAGEVIEWS MILLION AVG DAILY VISITORS AVG VISITS PER VISITOR MILLION MINUTES SPENT DESKTOP: REACH & ENGAGEMENT 331 3.7 9.6 341 MILLION
    • 16. BLEACHERREPORT.COM 13.5MM FOXSPORTS.COM 17.2MM ESPN.COM 26.8MM YAHOO! SPORTS 39.8MM SI.COM 9.6MM 4th LARGESTDIGITAL SPORTS DESTINATION 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 13.6% CBSSPORTS.COM 13.7% NBCSPORTS.COM 43.2% YAHOO! SPORTS 47.4% ESPN.COM 25% SI.COM 19.3% USA TODAY SPORTS 86.4% 86.3% 80.7% 75.0% 56.8% 52.6% EXCLUSIVE SPORTS FANBASE% of visitors to B/R who DO NOT visit the following sports sites Source: comScore February 2013, Mobile Metrics February 2013 (includes mobile web & app)
    • 17. +51% -6% -5% -1% -14% 14MQUARTERLY AVERAGE UNIQUE USERS IN 1Q’13 Source: comScore February 2013, Mobile Metrics February 2013 (includes mobile web & app)
    • 18. Source: Mobile Metrics: 1As of Feb 2013, 2Monthly Active Users / Daily Active Users ACTIVE MONTHLY USERS PER UNIQUE VISITOR 101PAGEVIEWS AVG DAILY ACTIVE USERS1.6MILLION 592 THOUSAND MAU/DAU RATIO23.5MILLION TOTAL DOWNLOADS2 37.4PERCENT 3.5 MILLION MOBILE SPORT APP1 TOP 10
    • 19. NBA SPONSOR  NBA SPONSORSHIP ON B/R  INTEGRATION  ACHIEVES DOMINO’S OBJECTIVES Mocks are for illustrative purposes only AND STRATEGIES Desktop NBA: news Mobile
    • 20. B/R & NBA.com  ACHIEVES DOMINO’S OBJECTIVES Mocks are for illustrative purposes only AND STRATEGIES  PUSHES TO NBA.COM
    • 21. We Have the Numbers
    • 22. We Have More Numbers
    • 23. How it works
    • 24. Look how creative we are
    • 25. 6 Hours 300 People every hour 30 Second spots 6 Weeks
    • 26. Click to register through the Adult Swim app! 36 MILLION App downloads
    • 27. Funhouse brought to you by Dominos Funhouse partners with Beer Garden
    • 28. Take a picture and enter to win by using #dominos & #adultswim
    • 29. MarchJanDecNovOct Feb JuneApril MaySept YoungAdultSPORTS Aug BLEACHER REPORT ALL-STAR SPONSORSHIP & NBA PUSH NOTIFICATION NBA “KEY INGREDIENTS” & “WHAT’S ON THE MENU” SPONSORSHIPS NBA REGULAR SEASON SPOTS NBA PLAYOFFS SPOTS OPENING NIGHT DELIVERY ALL-STAR WEEKEND DELIVERY NBA.COM ALL-STAR TRACKER College Fun House [AS] Regular Spots, Billboards, & Bumps OVERALL CAMPAIGN SCHEDULE
    • 30. Questions?
    • 31. Special Thanks To • Miguel Berrios • Jay Ballesteros • Jessica Boiardi • Mackenzie Kyle • Jess Scholti • Travis Deak • Steven DeStefano • Andrew Slips • Luis Gutierrez • Caitlin Clarke • Cathy Curtiss • Jon White • Jimmy Chow • Arielle Levitt • Patty Gillette • Mark Goldstein • Erica Fitzpatrick • Peter Millen • Peter Curtin • Serena Thomas • Jesse Shaw • Dan Pecoraro • Ryan Spicer • Erica Agnoff • Matthew Burlenski • Nicole Tramontano • Marie-Elena Cella • Rachel Downie • Katy Mollica • Tracey Satz • Anthony Merendino • Katharine Levins • AnnMarie Maggio • Frank Oliveri • Andy Kraut • Jeff Collins • Jason Rosenberg • Jason Wachter • Gillian Boswell • David Plesha
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