Digital, Social & Mobile in 2015

We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's

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    We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
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    Digital, Social & Mobile in 2015
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    • We Are Social @wearesocialsg • 1 DIGITAL, SOCIAL & MOBILE IN 2015WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS we are social SIMON KEMP • WE ARE SOCIAL • JANUARY 2015
    • We Are Social @wearesocialsg • 2
    • We Are Social @wearesocialsg • 3 COUNTRIES DETAILED IN THIS REPORT 1  ARGENTINA 2  AUSTRALIA 3  BRAZIL 4  CANADA 5  CHINA 6  EGYPT 7  FRANCE 8  GERMANY 9  HONG KONG 10  INDIA 11  INDONESIA 12  ITALY 13  JAPAN 14  MALAYSIA 15  MEXICO 16  NIGERIA 17  THE PHILIPPINES 18  POLAND 19  RUSSIA 20  SAUDI ARABIA 21  SINGAPORE 22  SOUTH AFRICA 23  SOUTH KOREA 24  SPAIN 25  TURKEY 26  THAILAND 27  UNITED ARAB EMIRATES 28  UNITED KINGDOM 29  UNITED STATES 30  VIETNAM 21! 9! 5! 4! 10! 24! 15! 22! 7! 19! 12! 20! 8! 13! 1! 16! 23! 6! 2! 3! 11! 18! 14! 17! 25! 26! 27! 28! 29! 30!
    • We Are Social @wearesocialsg • 4 CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD
    • We Are Social @wearesocialsg • 5 GLOBAL & REGIONAL OVERVIEWS
    • We Are Social @wearesocialsg • 6 GLOBAL DIGITAL SNAPSHOT ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 7.210 JAN 2015 URBANISATION: 53% 3.010 PENETRATION: 42% 2.078 PENETRATION: 29% 3.649 PENETRATION: 51% 1.685 PENETRATION: 23%
    • We Are Social @wearesocialsg • 7 YEAR-ON-YEAR GROWTH ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS JAN 2015 • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated) +1.6% +115 MILLION +21% +525 MILLION +12% +222 MILLION +5% +185 MILLION +23% +313 MILLION
    • We Are Social @wearesocialsg • 8 SHARE OF GLOBAL USERS JAN 2015 NORTH AMERICA 5% 10% 10% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 9% 8% 7% WEST EUROPE 6% 9% 11% 7% CENTRAL ASIA 1%
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