Brain Rules for Presenters

One of the best books I have read this year is Brain Rules: 12 Principles for

  1. garr
    One of the best books I have read this year is Brain Rules: 12 Principles for
    Transcript Header:
    Brain Rules for Presenters
    Transcript Body:
    • kea ways & Quotdenss Ta les i a’ Ru e fro m Dr. John M Br ain What all pr esenters n eed to kno w s) t ion (of sort A presenta s by Gar r Reynold
    • gs discussed edina’s findin Dr. M e ideas worth in Brain Rules ar spreading... ome quotes So I ex tracted s nts as they relate to and key poi tion — to y field — presenta m he word. help yo u spread t
    • nquote me: You ca
    • “ Brain Rules is one of the most informative, engaging, and useful books of our time. Required reading for every educator and every business person. My ” favorite book of 2008! — Garr Reynolds Presentation Zen
    • Here’s your host for this presentation...
    • Biff. ame’s ! My n Hello Agalychnis callidryas
    • r this online I’ll be your host fo n. presentatio ve rsion of the
    • y enormous ns: (1) Let m Why me? Three reaso t n is the mos y ou that visio eyes remind yo u humans. dominan t sense for
    • And (2) allow m y remarkable c shape to remind oloring and you that you hu wired to notice mans are differences an d patterns...
    • brain remind ny, primitive And (3) let my ti st use out o f o I get the m yo u that, while , my friend, I know), you my bra in (as far as e volved brain ur massive, could lea rn to use yo ffectively... much more e
    • brain remind ny, primitive And (3) let my ti st use out o f o I get the m yo u that, while , my friend, I know), you my bra in (as far as e volved brain ur massive, could lea rn to use yo ffectively... much more e Right, on with the preso...
    • Introduction
    • edina John M This is Dr.
    • He knows how these work edina John M This is Dr.
    • Why is he so happ y?
    • his book is Why is he Because astic! so happ fant y? * %$#@
    • These takeaways and quotes are based on three of Dr. Medina’s 12 rules > just
    • These takeaways and quotes are based on three of Dr. Medina’s 12 rules > just Here they are...
    • Rule #1 Exercise boosts brain power. Rule #4 We don’t pay attention to boring things. Rule #10 Vision trumps all other senses.
    • Why it matters
    • “ If you are in education, you are in the business of brain development. If you are leading a modern corporation... you need to know how ” brains work. — Dr. John Medina
    • Context
    • In our world today...
    • owerP oint is Death -by-P mon that it ’s just so com d “nor mal.” con sidere normal... Yeah, ab
    • owerP oint is Death -by-P mon that it ’s just so com d “nor mal.” con sidere normal... Abby Normal? Yeah, ab
    • Sometimes people aren’t even aware of their own ppt suffering: Check this guy out...
    • oint! werP ce Po Ni
    • What does Brain Rules say about presentations?
    • Dr. Medina on presentations > Today
    • “ Toss your PowerPoint presentations. — Dr. John Medina ”
    • Why?
    • k wh y you have to as reall y nt sli des? Do you your curre toss s hould
    • “ ” Because, says Dr. Medina...
    • “ ...it’s text-based with six hierarchical levels of chapters ” and subheads—all words. Get t hat t ext off th e scre en...
    • “ ...it’s text-based with six hierarchical levels of chapters ” and subheads—all words. Get t hat t ext off th e scre en... Huh?
    • ,M c Fl y! H e llo
    • It’s not working ...
    • So what?
    • So stop doing this:
    • Which leads to this:
    • Which costs this:
    • Time Money
    • u get what I’m sayin’? Yo
    • u get what I’m sayin’? Yo Now let’s look at ho Brain Rule w s can help ...
    • 12 Brain rules t #1, #4, and #10. We’ll look a
    • Brain Rule #1
    • Rule #1 brain power Exe rcise boosts
    • and yet...
    • What are some examples of perfect “anti-brain” environments today? according to Dr. Medina
    • the L e c t u re h all Classroom pic
    • the L e c t u re h all Classroom pic
    • Cl as the s ro o m
    • Th e o ffi ce Classroom pic
    • Th e o ffi ce Classroom pic
    • se are W hoa! Tho environ ments! scary
    • se are W hoa! Tho environ ments! scary How ca n you t in thos hink e space s?
    • “ There is no greater anti-brain environment than the classroom ” and cubicle. — Dr. John Medina
    • “ There is no greater anti-brain environment than the classroom ” and cubicle. brot her! en, — Dr. John Medina Am
    • Sure, you know exercise is good for you...
    • But exercise is not just good for general health, it actually improves cognition.
    • But exercise is not just good for general health, it actually improves cognition. Two reason s for this...
    • 1 “ Exercise increases oxygen flow into the brain, which reduces brain-bound free radicals ...an increase in oxygen is always accompanied by an uptick in mental ” sharpness. — Dr. John Medina
    • 2 “ Exercise acts directly on the molecular machinery of the brain itself. It increases neurons’ creation, survival, and resistance ” to damage and stress. — Dr. John Medina
    • ore b rain b enefits: M EF ITS BEN ion Reduce s depress a dementi Treats reasoning Improves m Improve s long-ter memory d Imp roves flui in telligence lzheimer’s Reduces A % 0 risk by 5 lems solve prob Helps you . A nd more..
    • What’s this have to do with presentations? Two things...
    • 1 Passively sitting is a very unnatural thing. Audiences have no patience for tedium. Think of the presentation from your audienceʼs point of view.
    • 2 During the preparation stage, if youʼre struggling with an idea, if youʼre stuck, then go for a walk, a run, just move...
    • ...we were born to move. Evidence suggest we may even think better if we toss the couch-potato lifestyle.
    • ...we were born to move. Evidence suggest we may even think better if we toss the couch-potato lifestyle. .. otato. H m mm...P
    • Brain Rule #4
    • Rule #4 do n’ t pay We ntio n to atte ngs ing thi bor
    • else important to ’s something n stage: Here in the preparatio remember ltitasking Mu is am yt h.
    • “ Multitasking, when it comes to paying ” attention, is a myth. — Dr. John Medina
    • “ We are biologically incapable of processing attention-rich inputs ” simultaneously. — Dr. John Medina
    • Workus interruptus
    • People who are interrupted: Take 50% longer to complete a task. Make 50% more errors.
    • People who are interrupted: Take 50% longer to complete a task. Make 50% more errors. You’d be more eff without t icient he interr uptions
    • ine is great, but H ey, being onl ed how much of you ’d be surpris o n ected” is als yo ur “being con ” “being interrupted.
    • “ When you’re always online you’re always distracted. — Dr. John Medina ”
    • “ So the always online organization is the always ” unproductive organization. — Dr. John Medina
    • Yet, most presentations are put together while doing other things... Is this you?
    • Johnson! Where’s that pres entation I asked f or?!!!!
    • is an issue, and Yes time but... se is different, each ca
    • If the presentation matters, you need time off the grid to prepare.
    • If the presentation matters, you need time off the grid to prepare. o ditch the You might want t r a while... comput er too fo
    • Try “going analog” and focusing only on the presentation in the prep stage. Is this you?
    • Big p icture vs. details
    • Structure your presentation around meaning, and the big picture. Then support key ideas with details.
    • “ If you want to get the particulars correct, donʼt start with the details. Start with the key ideas and, in hierarchical fashion, form the details ” around these larger notions. — Dr. John Medina Good advi ce, but ho pay attent w long can ion to you people r talk?
    • The brain needs a break .
    • “ If keeping someone’s attention in a lecture was a business, it ” would have an 80% failure rate. — Dr. John Medina
    • After 10 minutes, audience attention steadily drops.
    • The 10-minute rule High Attention Low 10 20 30 40 50 Minutes of class time Source: www.brainrules.net/attention
    • So do something emotionally relevant at each 10-minute mark to regain attention.
    • Dr. Medina suggests changing gears every 10 minutes in your presentation (lecture, etc.). Tell a relevant story, show a relevant video, do a relevant activity, etc.
    • One more thing about attention ...
    • We’re wired to notice patterns
    • Chunking example IRSYMCAWTFIBMKGBFBI At first those letter won’t make sense... But eventually yo u’ll recognize chunks you’ve see n before.
    • Chunking example IRSYMCAWTFIBMKGBFBI Of course, graphic design can help you see the chunks... Adapted from: www.brainrules.net/attention
    • “ The brain pays attention to patterns. Remembering some- thing we’ve seen before (like quick- sand) is a useful ” evolutionary trait. — Dr. John Medina
    • What’s the most common communication mistake? to Dr. Medina ac cording
    • “ Relating too much information, with not enough time devoted to connecting the dots. Lots of force ” feeding, very little digestion. — Dr. John Medina
    • “ The brain doesn’t pay attention to boring things, and I am as sick of ” boring presentations as you are. — Dr. John Medina
    • Brain Rule #10
    • ule #10 R trum ps Vi sion sen ses a ll o ther
    • Fa ct: we have r reca ll for bette l information visua
    • We are incredible at remembering pictures.
    • Hear a piece of information, and three days later you’ll remember 10% of it.
    • Add a picture and you’ll remember 65%.
    • Rule of thumb Oral 10% 3x 6x Visual 35% Oral & Visual 65% Source: Najjar, LJ (1998) Principles of educational multimedia user interface design (via Brain Rules by John Medina, 2008)
    • “ Why is vision such a big deal to us? Perhaps because it’s how we’ve always apprehended major threats, food supplies and ” reproductive opportunity. — Dr. John Medina
    • “ Why is vision such a big deal to us? Perhaps because it’s how we’ve always apprehended major threats, food supplies and ” reproductive opportunity. — Dr. John Medina Can I eat it? Will it eat me? Can I mate with it? Will it mate with me? H ave I seen it before?
    • Pictures beat text
    • Recognition soars with pictures “ Various studies show that recognition doubles for a picture compared with text. — Dr. John Medina ” pictures only text only 0% 50% 100% source: www.brainrules.net/vision
    • “ Pictures beat text...because reading is so inefficient for us. We have to identify certain features in the letters to be able to read them. ” That takes time. — Dr. John Medina
    • a rned? e we le t hav S o wha
    • . gain.. ules a h ree r ose t s ee th Let’s
    • Rule #1 Exercise boosts brain power. Rule #4 We don’t pay attention to boring things. Rule #10 Vision trumps all other senses.
    • Review
    • Rule #1 Exercise boosts brain power. eview✓ Our brains were built for walking/moving! R ✓ To improve your thinking skills, move! ✓ Exercise gets blood to the brain, bringing it glucose and oxygen. ✓ Aerobic exercise 2x/week halves the risk of general dementia, reduces risk of Alzheimer’s by 60%. ✓ Exercise is just about the best thing you can do for yourself says Dr. Medina.
    • Rule #4 We don’t pay attention to boring things. iew✓ No multitasking. When it comes to ev attention, it’s only one thing at a time. R ✓ We are better at seeing patterns, abstracting meaning than recording details. ✓ Tapping people’s emotions helps them learn. ✓ People start to fade after 10 minutes. Get them back by telling stories, examples, and targeting their emotions.
    • Rule #10 Vision trumps all other senses. iew ev ✓ Vision is our dominant sense, using half of R the brain’s resources. ✓We learn/remember best through pictures compared to text or spoken words. ✓Try to communicate more with pictures. ✓Toss your current PowerPoint slides.
    • Question: or the 3 rules mean f What do these ? And f or the of presentation neral? world and sch ool in ge world o f work All 12 rules at a glance
    • John Medina’s 12 Brain rules > > PDF ist in this l nload site: a n dow e s web You c in Rul -rules th e Bra t/the from es.ne br ainrul www.
    • John Medina’s 12 Brain rules >
    • Includes a great DVD too! Want to learn more? Then get this book... And go to this website: www.brainrules.net
    • out these slides Ab w w.istockp hoto.com, All imag es from w ina which of Dr. Med xcept f or images es media e e Brain Rul e available in th mediakit ar rules.net/ kit here: www.brain
    • These slides were produced y GGarr eynolds by r RReynolds odu ced b ar es were pr Japan. Software used Tinehis slid in Osaka Japan. Software used h se home was hom e in Osaka, (but PowerPointwould’ve in his Apple’s Keynote (but PowerPoint would’ve ote . done pple’s Keyn well) and a bit of Photoshop was A the trick as a bit of Photoshop. nd ick as well) a done the tr Checkout t Checkout he PZ website the PZ websit!e ! ti i nzen. . om aatoonzenccom .p esent GARR ww.prresent R GARR EYN O REYN LDS OLDS w ww w
    • These slides were produced by Garr Reynolds in his home in Osaka Japan. Software used was Apple’s Keynote (but PowerPoint would’ve done the trick as well) and a bit of Photoshop. Domo Arigatou Checkout the PZ website ! GARR REYN ww.present ationzen.com OLDS w
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