107 Mind-Blowing Sales Statistics That Will Help You Sell Smarter

What are the secrets behind the world's most successful entrepreneurs,

  1. Sidekick
    What are the secrets behind the world's most successful entrepreneurs,
    Transcript Header:
    107 Mind-Blowing Sales Statistics That Will Help You Sell Smarter
    Transcript Body:
    • That Will Help You Sell Smarter 107 Mind-Blowing SALES STATISTICS
    • When I discovered these two facts, I was shocked ...
    • 1 44% of people give up after one follow-up.
    • 80% of sales require five follow-ups. 1 2 44% of people give up after one follow-up.
    • Do you see what I see?
    • That means 44% of people have an 80% chance they will not close the sale.
    • That means 44% of people have an 80% chance they will not close the sale. yikes!
    • Which leads to a timeless lesson …
    • Which leads to a timeless lesson … Always
    • Which leads to a timeless lesson … Always be
    • Which leads to a timeless lesson … Always be following
    • Which leads to a timeless lesson … Always be following up.
    • There are 105 more statistics remaining … Although that’s just 1 lesson from 2 statistics.
    • Uncover the rest, sorted by the following categories:
    • Uncover the rest, sorted by the following categories: Following Up Lead Nurturing Closing the Sale Emailing best practices Calling best practices Referrals Social Selling Inbound lead generation Sales productivity Sales & marketing alignment
    • Let’s get started ...
    • Following Up - Following Up - Lead Nurturing - Closing the Sale - Emailing best practices - Calling best practices - Referrals - Social Selling - Inbound lead generation - Sales productivity - Sales & marketing alignment
    • 1 44% of salespeople give up after one follow-up. Source: Scripted
    • The average sales person only makes 2 attempts to reach a prospect. Source: Sirius Decisions 2
    • 80% of sales require 5 follow-up phone calls after the meeting. Source: The Marketing Donut 3
    • 80% of sales require 5 follow-up phone calls after the meeting. Source: The Marketing Donut 3 Click the birds to Tweet an individual stat.
    • Research shows that 35- 50% of sales go to the vendor that responds first. Source: InsideSales.com 4
    • If you follow up with a lead within 5 minutes, you’re 9x more likely to convert them. Source: InsideSales.com 5
    • Case Study: Discover how this VP of Business Development quickly followed up with a 9- month old lead, closing a deal worth over $100,000. Learn More
    • Lead Nurturing - Following Up - Lead Nurturing - Closing the Sale - Emailing best practices - Calling best practices - Referrals - Social Selling - Inbound lead generation - Sales productivity - Sales & marketing alignment
    • 63% of people requesting information on your company today will not purchase for at least three months (and 20% will take more than 12 months to buy). Source: Marketing Donut 6
    • Only 25% of leads are legitimate and should advance to sales. Source: Gleanster Research 7
    • 50% of leads are qualified but not yet ready to buy. Source: Gleanster Research 8
    • Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. Source: DemandGen Report 9
    • Companies that excel at lead nurturing have 9% more sales reps making quota. Source: CSO Insights 10
    • Nurtured leads make 47% larger purchases than non- nurtured leads. Source: The Annuitas Group 11
    • At any given time, only 3% of your market is actively buying. 56% are not ready, 40% are poised to begin. Source: Vorsight 12
    • Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. Source: Gartner Research 13
    • Lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR. Source: HubSpot 14
    • Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. Source: SilverPop/DemandGen Report 15
    • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. Source: ANNUITAS Group 16
    • Companies that nurture leads make 50% more sales at a cost 33% less than non- nurtured leads. Source: Forrester Research 17
    • 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. Only 10% of marketers report the same follow-up time without mature lead management processes. Source: Forrester Research 18
    • 22% of B2B organizations touch leads with lead nurturing on a weekly basis. Source: MarketingSherpa 19
    • 65% of B2B marketers have not established lead nurturing. Source: MarketingSherpa 20
    • Closing the Sale - Following Up - Lead Nurturing - Closing the Sale - Emailing best practices - Calling best practices - Referrals - Social Selling - Inbound lead generation - Sales productivity - Sales & marketing alignment
    • In a typical firm with 100-500 employees, an average of 7 people are involved in most buying decision. Source: Gartner Group 21
    • Nearly 2/3 of B2B marketers identified engaging key decision makers as their top challenge. Source: Forrester Research 22
    • After a presentation, 63% of attendees remember stories. Only 5% remember statistics. Source: Dan and Chip Heath 23
    • Visuals are processed 60,000x faster in the brain than text. (Lesson: Use visuals in presentations) Source: Neo Mammalian Studios 24
    • 70% of people make purchasing decisions to solve problems. 30% make decisions to gain something. Source: Impact Communications 25
    • Customers believe that sales reps are 88% knowledgeable on product and only 24% on business expertise. Source: Corporate Visions 26
    • 78% of decision makers polled have taken an appointment or attended an event that came from an email or cold call. Source: DiscoverOrg 27
    • 95% of buyers chose a solution provider that provided them with ample content to help navigate through each stage of the buying process. Source: DemandGen Report 28
    • Or another way to put this is …
    • Or another way to put this is … 95% of prospects are reading your content.
    • Or another way to put this is … 95% of prospects are reading your content. So wouldn’t it be nice to get alerts when they’re reading important pages, such as case studies?
    • Or another way to put this is … 95% of prospects are reading your content. So wouldn’t it be nice to get alerts when they’re reading important pages, such as case studies? Now you can.
    • Or another way to put this is … 95% of prospects are reading your content. So wouldn’t it be nice to get alerts when they’re reading important pages, such as case studies? Now you can. Learn More
    • Emailing best practices - Following Up - Lead Nurturing - Closing the Sale - Emailing best practices - Calling best practices - Referrals - Social Selling - Inbound lead generation - Sales productivity - Sales & marketing alignment
    • The best times to email prospects are 8am and 3pm. Source: GetResponse 29
    • Tuesday emails have the highest open rate compared to other weekdays. Source: Experian 30
    • Personalized emails improve click-through rates by 14%, and conversion rates by 10%. Source: Aberdeen Group 31
    • Personalized emails, including the recipient’s first name in the subject line, have higher open rates. Source: Retention Science 32
    • Relevant emails drive 18 times more revenue than broadcast emails. Source: Jupiter Research 33
    • An average buyer gets 100+ emails a day, opens just 23%, and clicks on just 2% of them. Source: Tellwise 34
    • 40% of emails are opened on mobile first – where the average mobile screen can only fit 4-7 words max. Source: ContactMonkey 35
    • 33% of email recipients open emails based on subject line alone. Source: Convince and Convert 36
    • Subject lines that create a sense of urgency and exclusivity can give a 22% higher open rate. Source: Email Institute 37
    • For B2B companies, subject lines that contained the words “alert” and “breaking” perform well. Source: Adestra 38
    • Subject lines with more than 3 words experience a drop in open rate by over 60%. Source: ContactMonkey 39
    • Emails with “Free” in the subject line were opened 10% more than those without. Source: Sidekick 40
    • Emails with "Quick" in the subject line were opened 17% less than those without. Source: Sidekick 41
    • Emails with no subject all together were opened 8% more than those with a subject line. Source: Sidekick 42
    • Want more email data? Click below to access our report where we analyzed 6.4 million one-to-one emails sent through Gmail, Apple Mail, or Outlook. Access Now
    • Calling best practices - Following Up - Lead Nurturing - Closing the Sale - Emailing best practices - Calling best practices - Referrals - Social Selling - Inbound lead generation - Sales productivity - Sales & marketing alignment
    • Only 2% of cold calls result in an appointment. Source: Leap Job 43
    • In 2007 it took an average of 3.68 cold call attempts to reach a prospect. Today it takes 8 attempts. Source: TeleNet and Ovation Sales Group 44
    • 93% of converted leads are contacted by the 6th call attempt. Source: Velocify 45
    • On the phone, tone is 86% of our communication. Words we actually use are only 14% of our communication. Source: ContactPoint 46
    • Email marketing has 2X higher ROI than cold calling, networking or trade shows. Source: MarketingSherpa 47
    • A team of 50 sales reps leave about 1,277 hours of voicemails per month. Source: RingDNA 48
    • The optimal voicemail message is between 8 and 14 seconds. Source: The Sales Hunter 49
    • 15% of every sales reps’ time simply leaving voicemails. Source: RingLead 50
    • 80% of calls go to voicemail, and 90% of first time voicemails are never returned. Source: RingLead 51
    • The average voicemail response rate is 4.8%. Source: InsideSales 52
    • The best time to cold call is 4pm - 5pm. The second best time is 8am - 10am. The worst times are 11am and 2pm. Source: InsideSales 53
    • The best days to call are Wednesdays and Thursdays from 6:45 to 9 a.m. and 4 to 6 p.m. Source: RingDNA 54
    • The worst days to call are Mondays from 6 a.m. to noon and Fridays in the afternoon. Source: RingDNA 55
    • Did you know You Can - Call Leads - Record Conversations - Take Notes All within the FREE HubSpot CRM? Try Now (It’s FREE)
    • Referrals - Following Up - Lead Nurturing - Closing the Sale - Emailing best practices - Calling best practices - Referrals - Social Selling - Inbound lead generation - Sales productivity - Sales & marketing alignment
    • Increasing customer retention rates by 5% increases profits by 25- 95%. Source: Bain & Company 56
    • 91% of customers say they’d give referrals. Only 11% of salespeople ask for referrals. Source: Dale Carnegie 57
    • Each year, you’ll lose 14% of your customers. Source: BusinessBrief.com 58
    • 83% of consumers are comfortable making a referral after a positive experience. Source: Texas Tech University 59
    • Customers are 4x more likely to buy when referred by a friend. Source: Neilsen 60
    • The lifetime value of a referred customer is 16% higher than a non-referred customer. Source: Journal of Marketing 61
    • 65% of a company’s new business is from referrals. Source: New York Times 62
    • A referred customer is 18% more loyal than a customer acquired through a different method. Source: Journal of Marketing 63
    • A referred customer spends 13.2% more than a non- referred customer. Source: Journal of Marketing 64
    • Social Selling - Following Up - Lead Nurturing - Closing the Sale - Emailing best practices - Calling best practices - Referrals - Social Selling - Inbound lead generation - Sales productivity - Sales & marketing alignment
    • 73% of salespeople using social selling as part of their sales process outperform their sales peers and exceeded quota 23% more often. Source: Aberdeen 65
    • You are 70% more likely to get an appointment on an unexpected sale if you join LinkedIn Groups. Source: Vorsight 66
    • Social media has a 100% higher lead-to-close rate than outbound marketing. Source: HubSpot 67
    • 5% of B2B sales teams consider social media a successful lead generation method. Source: Ken Krogue 68
    • Sales reps using social selling are 50% more likely to meet or exceed their sales quota. Source: Liz Gelb-O’Connor 69
    • The top salespeople use LinkedIn at least 6 hours per week. Source: The Sales Management Association 70
    • Find Social Information Faster Get Now View Linkedin and Twitter profiles of people you’re emailing embedded straight into in your email client.
    • Inbound Lead Generation - Following Up - Lead Nurturing - Closing the Sale - Emailing best practices - Calling best practices - Referrals - Social Selling - Inbound lead generation - Sales productivity - Sales & marketing alignment
    • 82% of buyers viewed at least 5 pieces of content from the winning vendor. Source: Forrester 71
    • 57% of the buyer’s journey is completed before the buyer talks to sales. Source: Corporate Executive Board 72
    • 68% of consumers feel more positive about a brand after consuming content from it. Source: iMedia Connection 73
    • 44% of inside sales pipeline comes from marketing, and inside sales average dials are down 20% year- over-year. Source: Bridge Group Inc 74
    • 76% of content marketers are forgetting sales enablement. Source: HubSpot 75
    • 75% of buyers want marketers to curb the sales-speak in their content. Source: DemandGen Report 76
    • Businesses with websites of 401 - 1000 pages get 6x more leads than those with 51-100 pages. Source: HubSpot 77
    • 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. Source: MarketingSherpa 78
    • 86% of B2B buyers access business-related content on mobile devices. Source: Genwi 79
    • An outside sales call costs $308, an inside sales call costs $50. Source: PointClear 80
    • 46% of high-growth tech companies are growing via inside sales. Source: Harvard Business Review 81
    • Sales Productivity - Following Up - Lead Nurturing - Closing the Sale - Emailing best practices - Calling best practices - Referrals - Social Selling - Inbound lead generation - Sales productivity - Sales & marketing alignment
    • Lost sales productivity and wasted marketing budget costs companies at least $1 trillion a year. Source: The B2B Lead 82
    • 50% of sales time is wasted on unproductive prospecting. Source: The B2B Lead 83
    • 71% of sales reps say they spend too much time on data entry. Source: Toutapp 84
    • Only 33% of inside sales rep time is spent actively selling. Source: CSO Insights 85
    • By 2020, customers will manage 85% of their interaction with the enterprise without interacting with a human. Source: Gartner 86
    • The average salesperson makes 8 dials per hour and prospects for 6.25 hours to set 1 appointment. Source: Ovation Sales Group 87
    • Nearly 57% of B2B prospects and customers feel that their sales teams are not prepared for the first meeting. Source: IDC 88
    • 88% of missed opportunities were caused because sales couldn’t find or leverage internal resources. Source: Qvidian 89
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    • Sales & Marketing Alignment - Following Up - Lead Nurturing - Closing the Sale - Emailing best practices - Calling best practices - Referrals - Social Selling - Inbound lead generation - Sales productivity - Sales & marketing alignment
    • Companies with aligned sales and marketing generated 208% more revenue from marketing. Source: MarketingProfs 90
    • When sales and marketing teams are in sync, companies became 67% better at closing deals. Source: Marketo 91
    • 61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified. Source: MarketingSherpa 92
    • A whopping 68% of B2B organizations have not identified their funnel. Source: MarketingSherpa 93
    • Alignment of sales and marketing impacts revenue growth up to 3 times. Source: Bulldog Solutions 94
    • Only 30% of CMOs have a clear process or program to make marketing and sales alignment a priority. Source: CMO Council 95
    • Companies with “dynamic, adaptable sales and marketing processes” reported an average of 10% more sales people on- quota compared to other companies. Source: CSO Insights 96
    • Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. Source: CSO Insights 97
    • 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. Source: Forrester Research 98
    • Sales reps ignore 50% of marketing leads. Source: The B2B Lead 99
    • B2B companies’ inability to align sales and marketing teams has cost them upwards of 10% or more of revenue per year. Source: IDC 100
    • Just 56% of B2B organizations verify valid business leads before they are passed to sales. Source: MarketingSherpa 101
    • Only 44% of companies are using any kind of lead scoring system. Source: DecisionTree 102
    • 38% of CMOs said that aligning and integrating sales and marketing was a top priority in 2014. Source: CMO Council 103
    • Automated & enforced sales processes generate 88% quota attainment. Source: Velocify 104
    • B2B organizations with tightly aligned sales and marketing operations achieved 24% faster three-year revenue growth, and 27% faster three-year profit growth. Source: SiriusDecisions 105
    • Organizations with tightly aligned sales and marketing functions enjoyed 36% higher customer retention rates. Source: MarketingProfs 106
    • 57% of B2B organizations identify converting qualified leads into paying customers’ as a top funnel priority. Source: MarketingSherpa 107
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Recent Reviews

  1. sheikhaghunaim
    sheikhaghunaim
    4/5,
    Version: 14/09/2015
    My dear, How are you today? i will like to be your friend My name is Sheikha Ghunaim , am a 43 years old divorcee. Please write to me in my email ( Sheikhaghunaim2@hotmail.com ). im honest and open mind single woman. im going to tell more when i see your response. Regards Sheikha.
  2. Timi Nadela
    Timi Nadela
    5/5,
    Version: 14/09/2015
    Very nice!
  3. Scott Storick
    Scott Storick
    3/5,
    Version: 14/09/2015
    Fantastic presentation. Loved the data. Definitely puts into perspective the entire field and what it takes to get those wins.
  4. Craig Cooke
    Craig Cooke
    4/5,
    Version: 14/09/2015
    Great article. I recommend two tools that have helped our sales process/funnel 1. www.replyup.com (a Gmail plugin for friendly follow-up emails) 2. Rapportive. An email verification tool.
  5. Pham Tan
    Pham Tan
    3/5,
    Version: 14/09/2015
  6. Strategic Performance Partners
    Strategic Performance Partners
    4/5,
    Version: 14/09/2015
    You make a number of great points in your slides. So many sales professional miss their best oppotuniities by failing to follow up one more time. Look forward to sharing with our readers!
  7. David Carleton
    David Carleton
    3/5,
    Version: 14/09/2015
    Wow - great compilation of great stats - very helpful and timely. Well done
  8. Michael Rockwood
    Michael Rockwood
    4/5,
    Version: 14/09/2015
    Nice job - very helpful!
  9. Sonia Specialist
    Sonia Specialist
    4/5,
    Version: 14/09/2015
    Loved it!!
  10. AeroLeads
    AeroLeads
    5/5,
    Version: 14/09/2015
    To add onto #30, which says Tuesday emails have highest open rate. There was something similar done by mailchimp which said, Thursday is the best day to get responses too.